The day and night of the grassland is a shade of blue that flows against the passage of time, rippling layer by layer. It comes from the sunlight, from the shadows; from the vastness, and also from the melancholy. It is the towering silhouette of a mother, humble and restrained, transcending the sorrows of life, embracing all joy and sorrow.

As the sun rises and the moon sets, livestock thrive. Guided by the concept of ethnic fusion aesthetics, the MORIN KHUUR 2025 Fall/Winter collection distills ‘the grassland’ into a deep, moving blue, portraying the authenticity of the matriarchal spirit, celebrating the enduring and unyielding maternal power that is eternal and ever-renewing.

This season, the grassland woman that MORIN KHUUR attempts to depict is a representation of this maternal spirit and strength. Their protection is gentle yet resilient, as natural and enduring as the existence of the earth itself, and as silent and reliable as the contours of mountains. The older women in the clan symbolize stability and authority. They lead their families to settle and also guide them to migrate further, fearlessly seeking, resisting, giving, and nurturing in the destined nomadic life. Just like the blue drawn from the alternating cycle of day and night, and the flourishing and withering of plants, it is stripped of all bright colors, leaving only the deepest and purest shade close to indigo. It is like the gaze of every mother, shaped after years of hardship: deep, hiding countless untold stories, and a forgiveness for the impermanence of fate.

The honest portrayal of emotions comes from the designer’s deep-seated nostalgia. The boundless and warm grassland landscape, illuminated like sunlight pouring down, resonates with the distant and familiar maternal power. In this instant, memories vividly emerge. In youth, the image of a mother—stubborn yet compassionate—becomes layered. The individual ‘mother’ gradually transforms into the eternal and abstract ‘motherhood.’ It is through these many ‘mothers’ that a warm and vast world is connected.

The depiction of the grassland matriarchal story takes shape from imagination into reality. They walk through the serene and melodic grassland landscape, gradually becoming distant. Until the silhouettes of the mothers become the embodiment of where individual souls find solace, merging into the blue horizon, into the moonlight of the Moriger River.